
ABOUT CN
The story begins in Shanghai , in June 2006 ; two expatriate friends, open the first PLATANE boutique in the very charming and lined tree street of Yongfu Lu, in a neighboring area of the former French concession.
Shanghai 2008 ; Laetitia Charachon continues the brand’s story and launches a second larger store, in the lively enclave of Taikang Lu, close to Tianzifang. And the story goes on in Beijing ; in June 2011 PlataneTM opens a “shop in a shop” within the “Rouge Baiser” boutique, in the “chic” and international district of Sanlitun.
The Platane stores create a unique atmosphere by subtly blending the Chinese culture heritage with the modern lifestyle. From the beginning, Platane has combined traditions, worldwide design, home wares and fashion accessories in a very distinctive simplicity and elegance.
The eclectic ranges showcase Platane’s editions as well as imported foreign brands selected for their high quality or design.
Each customer’s visit is a shopping experience in a unique retail space where he discovers original and trendy products that cannot be found yet in China.
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CONTACT Business Partner: Customer Service: Sophia Zhang Media & press: Shannon Huang Subscribe to our newsletter: |
璞拉腾(上海泰康店) |
| PLATANE' S "SHOP IN A SHOP" IN BEIJING | |
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| On the 23rd of May, Platane set itself up in the Rouge Baiser shop in Beijing. The concept is a “shop in a shop”. Indeed, Platane takes space in Rouge Baiser’s store, one of its faithful partners. These two brands complement each other to offer you a range of product for a modern and elegant lifestyle. The shop is situated in Sanlitun, a very “chic’ part of the city, and a very popular and international area. |
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| Rouge Baiser 5 Sanlitun, Xi Wu Jie + 86 10 6464 3530 Monday to Sunday: 10:30am to 6:30pm |
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