ABOUT
The story begins in Shanghai , in June 2006 ; two expatriate friends, open the first PLATANE boutique in the very charming and lined tree street of Yongfu Lu, in a neighboring area of the former French concession.
Shanghai 2008 ; Laetitia Charachon continues the brand’s story and launches a second larger store, in the lively enclave of Taikang Lu, close to Tianzifang. And the story goes on in Beijing ; in June 2011 PlataneTM opens a “shop in a shop” within the “Rouge Baiser” boutique, in the “chic” and international district of Sanlitun.
The Platane stores create a unique atmosphere by subtly blending the Chinese culture heritage with the modern lifestyle. From the beginning, Platane has combined traditions, worldwide design, home wares and fashion accessories in a very distinctive simplicity and elegance.
The eclectic ranges showcase Platane’s editions as well as imported foreign brands selected for their high quality or design.
Each customer’s visit is a shopping experience in a unique retail space where he discovers original and trendy products that cannot be found yet in China.
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璞拉腾(上海泰康店) |
| PLATANE' S "SHOP IN SHOP" IN BEIJING, MAY 2011 | |
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| Platane sets itself up in the Beijing “Rouge Baiser” store. The two brands complement each other very nicely to offer a range of modern and elegant home wares. And Platane brings a new touch of exclusive Parisian chic with its selection of women accessories. The shop is located in the international area of Sanlitun. | |
| Rouge Baiser 5 Sanlitun, Xi Wu Jie + 86 10 6464 3530 Monday to Sunday: 10:30am to 6:30pm |
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